Localkids is more than a website - it's a lifestyle.

Our strap line is 'the website for active families'. Active families are busy families: they spend time together, they plan outings, they get involved in their children's schools, they think about money and plan their financial future; they care about the environment.

The website around which the LocalKids organisation is built has that philosophy at its core. That's why the website is more than just another family website.

Localkids already provides tens of thousands of families across the UK with easy on-line access to a huge number of local activities and events happening in their area. In the coming months and years the website will endeavour to become the first port of call for every parent or carer seeking information on every aspect of family life, from education, health, finance to where to go with the children.

It will become the definitive source of reference within every local region, working hand in hand with local councils, schools and visitor attractions. One of the most attractive reasons for visitors to become members of LocalKids is the website's family discount card, offering significant savings at countless venues and restaurants. Every week new discount deals appear, giving parents and carers a massive incentive to log in regularly.

And, as organisations working with LocalKids know already, off-line marketing of localkids.co.uk is unprecedented in the field of family-focused websites: from billboards to special events running in conjunction with our community partners. Keep a look out for our mascot down your way!